Speaker Videos
Missed the event? Check out some of the sessions recorded live at Marketing's Trends+ event which took place on 1 December 2011.
(A) Little Respect
Why the relationship between consumers and brands is increasingly less tolerant and what brands can do to win over increasingly demanding consumers.
Bruce Daisley, Director - YouTube & Display, Google
"I'll Have What She's Having"
The single most important mechanism shaping human behaviour - and why you need to get to grips with it pronto.
Mark Earls AKA HERDmeister, Author and Founder, HERD Consulting
What Happens When Marketing Meets Neuroscience?
Neuroscience literature on human behaviour relevant to consumerism is moving apace. Hear about the latest brain imaging and psychobehavioural studies which are telling us even more about how we perceive, evaluate and make decisions about the brands and products we buy. These new insights go some way to explaining why the consumer trends we witness in the global markets are moving in the way they are, and how they should and are influencing the way brands market and advertise.
Professor Gemma Calvert, Managing Director, Neurosense Limited
The Titanic Global Shifts That Are Changing The World, For Business & For Us As Individuals
David Smith, Chief Executive, Global Futures and Foresight
Increasing Connectivity & Democratisation In Media & Message
How is unprecedented connectivity is changing the way marketers see the world and what they do in terms of role and possibility?
Mark Lund, Managing Partner, Now
What’s Going To Be The Next Big Thing? It’s Already Right In Front Of You…
Big brands, marketers and agencies all know mobile marketing, mobile gaming and apps are the future. These companies have the skill-sets, the marketing knowledge and the creativity to create the next big thing. New channels of distribution now mean that anyone can have a go. So why aren't they doing it for themselves and making that investment?
mills™, CHIEF WONKA™, ustwo™
